Your brand is one of your most valuable assets – yet many businesses don’t realise how important it is to protect it. One way of protecting your brand is by registering it as a trade mark. Below are tips on why you should trademark and how to go about it: 1. Why register? Registered trade […]
Fashion brands are often started by talented designers having a dream to start their own label, but not necessarily a clear understanding of where their brand will fit within their specific market segment. There’s such a diversity of products available and potential routes to market, it’s essential for anyone starting out to become an expert […]
When looking for manufacturing partners, one of the key decisions you’ll need to make is whether you want to produce in the UK, or are prepared to manufacture offshore. Read our top tips. There are many things to take into consideration – below is a list of some of the pros and cons: OFFSHORE PRODUCTION […]
So you’ve got an amazing product, but how can you make the world love it as much as you do? Despite the rumours, fashion PR doesn’t have to cost the earth. So, here are 10 top tips to help get your brand out there amongst the best:- 1. Are you ready? – Take a good look at […]
We had a great turn out at our Meet the Buyer Fashion event with Enterprise Nation, where the focus was on how to pitch to fashion retail buyers. The room was filled with up and coming fashion brands keen to get valuable advice from our founder Alison Lewy MBE. Pitching to retail buyers can be a […]
If you’re a fashion brand you need exposure, and a robust PR and product placement strategy needs to be in place to help you get editorial coverage and build a loyal following. Below are some top tips from stylist Aimee Croysdill: Forge a relationship with stylists – when your garment is used for a shoot or video, […]
Fashion businesses have a high failure rate, partly due to the fact that many start up without a strategy, and often the business side doesn’t come naturally to creative people. ‘Failing to plan is planning to fail’ Many people think you only need a business plan if you are approaching banks for a loan or […]
With the S/S 24 selling season is fast approaching, many fashion brands are in the last stages of preparation for showcasing at London Fashion Week. Planning is key to making the most out of the experience. This seems a good time to highlight what I learnt in my 15 years at showing at both national and international […]
Selling on an online marketplace can play a vital part of an overall sales strategy, and can help a brand generate sales whilst they are building traffic to their own website. As Vogue Business recently put it “From Net-a-Porter to Saks, the marketplace model is taking over fashion “ Below are some useful tips from […]
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