The Fashion Angel Team

Our handpicked team of mentors are fashion industry entrepreneurs, with collective experience including business planning, range planning and building, product development, routes to market, branding, marketing, PR as well as finance and IP

alison lewy fashion angel team

Fashion Industry Expert, Author and Founder of Fashion Angel

Alison Lewy is a social entrepreneur and founder of Fashion Angel. Alison ran her own design and manufacturing business for 15 years producing under her own label as well as consulting on sourcing and production for designers including Matthew Williamson and Preen.

She worked with Newham College to create and deliver business support programmes to assist creative businesses in developing business skills to become more sustainable. She set up innovative business mentoring schemes that are now established models adopted by other organisations.

Alison became the Commercial Director of the Fashion and Textile Museum in 2006 which she positioned as a hub for the fashion and textile sector, and continued to run mentoring and business support programmes as part of the museum’s offer, as well as setting up the Shop@FTM to showcase new designers.

Seeing the constant demand from fashion designers in need of sector specific support, prompted her to set up Fashion Angel in 2011, to help challenge the high failure rate of fashion businesses.

In 2016 Alison was awarded and MBE for founding Fashion Angel and in recognition of her services to the fashion industry.

She was also selected as one of  the inaugural  The Maserati 100 – a definitive list celebrating Britain’s most successful business leaders actively supporting the next generation of entrepreneurs – in recognition of the continuing support she gives to 100’s of fashion start-ups .

She is one of Fashion Angel’s lead mentors, hosts popular workshops , and speaks regularly at business events and regularly appears in the media commenting on fashion industry issues.

In addition, Alison is  the best-selling author of Design Create Sell – a guide to starting and running a successful fashion business.

viviennne austin fashion angel team

Fashion Designer, Mentor and Lecturer

Vivienne has extensive fashion industry experience as a designer, lecturer and mentor.

She has been head designer at several ready-to-wear and sportswear companies in the UK and USA  creating swimwear/active wear collections for established companies such as Sara Lee and Liz Claiborne in the USA, to exclusive high-end labels including Liberty. She has also worked as a design consultant for Courtaulds, a major supplier to Marks and Spencer, and developed the first swimwear collection for the iconic brand ‘Biba’ for House Of Fraser.

Vivienne graduated from Central St. Martins, and has taught at the Royal College of Art (MA Course), Southampton University; Winchester School of Art, (BA Course) where she mentored students developing their final collections for graduate fashion week (GFW), as well as a visiting lecturer at The London Centre for Fashion Studies in Hanoi, Viet-Nam and Regents College in London.

Having recently completed a MA in Fashion Futures at The London College of Fashion, she is particularly interested in the interface between design, science, technology and the environment.

She has mentored a number of graduates and start-up fashion businesses assisting them with either portfolio presentation to secure work in the industry, or business advice to launch their own brand.

emma crosby fashion angel team

Senior Fashion Buyer/ Product Developer/ Consultant

Sasha has extensive Fashion Buying experience as a Senior Fashion Buyer for larger high street retailers.

Her experience covers product development and range selection over a wide variety of product areas including swimwear, lingerie, womenswear, jewellery and accessories. Sasha has developed several successful diffusion collections for designers such as Matthew Williamson, Melissa Odabash and Jasper Conran.

She is currently a Senior Buying Consultant within the fashion retail industry, advising both small and large brands & retailers on their product development and range building.

Kirsty Barr


Retail Merchandising Expert and Consultant

Kirsty has extensive range planning and retail merchandising experience and is delivering Fashion Angel’s  Range Planning and Merchandising masterclass, as well as mentoring our clients on a 1:2:1 basis. She has previously worked for large retailers such as Debenhams and Next and currently works with premium lifestyle retailer Toast, who’s experiencing large scale growth through both physical retail stores and ecommerce.

She has strong technical merchandising knowledge and analytical skills and has worked on both Womenswear & Menswear as well as product categories such as Accessories, Lingerie & Hosiery, Swim & Beach, and Shoes.

emma crosby fashion angel team

Fashion Industry Mentor

Darryl is a qualified accountant and MBA with over 20 years experience in finance and business strategy.

Having completed an MBA and conducting a thesis on Digital Innovation within Fashion Retail she has gone on to work with a WAYRA winning Fashion-tech startup in Ireland, lobbied for Small business, has presented at conferences and spoken on innovation at events such as Pure.

In recent years she has worked with a variety of luxury and independent designers while with KPMG and independently through her own practice. Darryl’s core areas are finance, marketing, operations, digital innovation and business strategy.


emma crosby fashion angel team

Branding Expert and Consultant

Laura  helps deliver Fashion Angel’s Brand Development Programme. She has extensive experience working with a unique mix of brand identities from large commercial businesses to smaller niche grass-roots enterprises.

Her long-standing involvement with the art and fashion industries has given her a wealth of contacts which has led to some unique opportunities for the brands that she has worked with.

Laura has worked with brands such as Laura J London, Brown- Forman’s Jack Daniels Single Barrel, Lulu Kennedy and Fashion East, PPQ, Bourgeois Boheme and Sculpture client Create Bespoke.

With an imaginative approach and a keen eye for spotting opportunities to increase awareness and revenue, Laura’s main focus is on brand activation’s in order to develop and broaden company ethos and voice.

Prior to becoming a brand consultant, Laura was founder and creative director of her own footwear brand which sold both national and internationally, as well as through her own retail shop. By forging collaborations with Shoe Couture and Jerwood Prize winner Marloes Ten Bhomer, she gave the brand a design edge which generated considerable press and trade interest.

morag wood fashion angel team

Communications Expert

Morag has worked in a number of high profile communication roles over the last 20 years including the Millennium Commission, The Natural History Museum and the London Development Agency. For the last eight years she has worked as a consultant with clients including the Fashion and Textile Museum, Natural England and the Olympic Lottery Distributor.

Morag’s particular expertise lies in using her extensive experience in communications and branding to work with smaller organisations to show how communications can add value to their business.

paul alger fashion angel team

Associate Mentor and Director of International Affairs, UK Fashion & Textile Association

Since 1989, Paul has worked with UK designers and manufacturers in the fashion and textile industry, offering business advice and support, particularly relating to international trade and trade shows. He has worked with most of the major international trade shows including menswear, womenswear, lingerie and beachwear, childrenswear and accessories and more recently has been involved with shows for textiles and textile designs. He is experienced in the established markets of Europe and the USA but also has extensive experience and contacts in Japan and Russia and has begun to work on projects in China. He has led trade missions and groups to Japan, Korea, Hong Kong, China and the USA among many others.