The Pop Up Lounge

Pop-up shops are the modern way of retailing, enabling brands to sell their products direct to the consumer, get customer feedback and build brand awareness, without the commitment of upfront deposits to landlords, and signing long leases.



14th July 2106

6.30pm – 8.30pm

Worklife Camden
13 Hawley Crescent

FREE Business Club Members
£20 Non-members

• All booking is online on a first come first serve basis – book early to avoid disappointment
• Tickets must be booked in advance or you will be refused entry
• Business Club members receive a 20% discount but must reserve their place through the Eventbrite system using the promo code provided
• Booking is made via the Eventbrite online bookings system. Once you have confirmed your order, you will be directed to a secure Paypal website to pay.
• You don’t require a Paypal account to pay (you can use a credit or debit card), but if you do have a Paypal account, this can be used.
• Please print out your ticket and bring with you to the event.
• Participants are advised to arrive promptly otherwise the organisers may not allow them to join the session late as is disruptive to other delegates.
• Fashion Angel reserves the right to change the event advertised whether through the website www. or any other promotional material
• Bookings are non-refundable unless the event is cancelled by the organiser
We will never share, sell, or rent individual personal information with anyone for their promotional use without advance permission or unless ordered by a court of law. Information submitted to us is only available to employees managing this information for purposes of contacting you or sending you emails based on your request for information.

However, it isn’t easy and it’s important to understand what makes a successful pop up, how to drive customers to your shop, and the logistics involved.

Find out how it’s done, by joining us at this inspiring and informal talk, once again at Camden Worklife. We have an AMAZING panel including Bronwyn Lowenthal, Design Director of womenswear and accessory brand Lowie, who has extensive experience of setting up and running pop up shops for her own brand, Rosie Davies from PR & social media company The London Fashion Agency and Leon Goldwater CEO of the We are Pop Up platform (via satellite)

Chaired by Fashion Angel founder Alison Lewy, the panel will be discussing:-

• How to decide on the right location
• How to promote and drive footfall
• How to assess how much stock to take
• Tips to give your temporary space the ‘wow’ factor
• The costs involved
• Practicalities including insurance and logistics

As usual there will be plenty of opportunity to ask questions and to network with the speakers, Business Club members, and Fashion Angel team.

This talk is a must for fashion, jewellery, and textile and accessory brands looking to increase sales

BOOK NOW – places strictly limited and must be booked in advance.

Bronwyn Lowenthal Founder and Design Director of Lowie , a London-based ethically-minded womenswear brand. Bronwyn set up the brand is 2002, initially running market stalls and pop-ups before concentrating on wholesale to a broad range of retailers from small independent British boutiques through to international players such as Liberty, Anthropologie, Le Bon Marche and Beams. Lowie has run several successful pop-up shops in high traffic areas of London as well as countless fairs, markets and shows. The brand now has a permanent retail store as well as continuing to run selected pop-ups.

Leon Goldwater is CEO of  We Are Pop Up , the world’s first marketplace and booking platform for temporary space, including Shop Share. He is the chairman of BrandSpots, a full-service pop-up shop provider and innovative outdoor media agency; and the co-founder of ICYMEDIA, Europe’s alpine media specialist, he also serves on the board for Europe Real Estate (REP), a European real estate media publishing and marketing company.

Rosie Davies, founder of The London Fashion Agency, a PR & account management agency offering affordable PR and marketing solutions for emerging brands and designers and one of our Fashion Angel Business Club partners.

Our venue this time is, a co-working space for freelancers and entrepreneurs in the heart of Camden.
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Refreshments will be served

The session was fantastic – I got so much out of it and feel a lot more certain about the route I need to take in getting my product manufactured. Thank you so much.
Lissa, Perkies Bras
Thank you so much. I really enjoyed the workshop and I’m now using the information you’ve provided to push me in the right direction to get the ball rolling.
Tenneka Richards
Very useful workshop, engaging presenter and great workshop. I feel more confident to approach buyers now. Thank you!
Alyse Webster
There is literally nothing that could have been improved upon.
Roshni Mahtani, Alighieri Jewellery