Routes to Market

Explore and identify the key sales channels for your fashion brand


Wednesday 19th May 2021

2PM – 5PM


£48 Business Club Members
£60 Non-members

• All booking is online on a first come first serve basis – book early to avoid disappointment
• Tickets must be booked in advance or you will be refused entry
• Business Club members receive a 20% discount but must reserve their place through the Eventbrite system using the promo code provided
• Booking is made via the Eventbrite online bookings system. Once you have confirmed your order, you will be directed to a secure Paypal website to pay.
• You don’t require a Paypal account to pay (you can use a credit or debit card), but if you do have a Paypal account, this can be used.
• Please print out your ticket and bring with you to the event.
• Participants are advised to arrive promptly otherwise the organisers may not allow them to join the session late as is disruptive to other delegates.
• Fashion Angel reserves the right to change the event advertised whether through the website www. or any other promotional material
• Bookings are non-refundable unless the event is cancelled by the organiser
We will never share, sell, or rent individual personal information with anyone for their promotional use without advance permission or unless ordered by a court of law. Information submitted to us is only available to employees managing this information for purposes of contacting you or sending you emails based on your request for information.

The diversity of products and customers in the fashion and accessory sector means it is essential to identify your brand positioning, and have a sales strategy in place, so you understand which sales channels are appropriate for your business.

This has never been more important, as Covid-19  has lead to permanent disruption within the sector. Brands will need to adapt their sales strategy to meet the changes, both in the industry and in consumer behaviour.

This webinar is suitable for clothing, accessory, homewares & jewellery brands  that need to identify where they should be pitching their product. It will give you an overview of the various route to market options, help you assess which are appropriate for your collections, and discuss how to reach your target customers.

Delivered by fashion industry expert Alison Lewy MBE, it will cover the following:

• Conducting research to know your customer

• Wholesale vs retail

• The wholesale buying process and cycles and disruption to the traditional systems

• Trade show overview

• Preparation for trade/retail fairs & digitisation strategies

• Retail sales channels

• Selling via marketplaces vs own website

• Considerations if setting up your own e-commerce website

By the end of the session you will have a better of understanding of which channels are relevant for your products and be able to start developing your own sales strategy to enable you to build you business and increase your sales.

BOOK NOW as places are limited – a maximum of 12 people is allowed to ensure you get the most benefit from this interactive webinar.

The session was fantastic – I got so much out of it and feel a lot more certain about the route I need to take in getting my product manufactured. Thank you so much.
Lissa, Perkies Bras
Thank you so much. I really enjoyed the workshop and I’m now using the information you’ve provided to push me in the right direction to get the ball rolling.
Tenneka Richards
Very useful workshop, engaging presenter and great workshop. I feel more confident to approach buyers now. Thank you!
Alyse Webster
There is literally nothing that could have been improved upon.
Roshni Mahtani, Alighieri Jewellery