Business Mentoring Success Stories


Premium footwear brand Mulo, was founded by Tobias Cox in January 2013.

Tobias’s decision to leave the corporate world to set up Mulo , where he’d been a successful Management Consultant, was borne out of frustration at not being able to find good quality Espadrilles to wear and his research showed there was a gap in the market for a high quality British Espedrille brand.

Since launching the label, Mulo has been bought by premium UK and international stockists, including Mr Porter, Net a Porter,, Selfridges & Nordstrum. In 2015 MULO also received the accolade of being selected by Walpole, the British luxury trade body, as a Brand of Tomorrow.

Regular mentoring from Fashion Angel helped the business develop a robust business strategy as well as giving guidance on sourcing, production, sales and finance as the business grows.

Working with Fashion Angel has been an invaluable external resource we can tap in to, whenever we need impartial feedback, or help dealing with issues that arise. As a small team, it’s vital to surround yourself with experts that can help you take your business forward.
Tobias Cox , MULO
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