With the S/S 24 selling season is fast approaching, many fashion brands are in the last stages of preparation for showcasing at London Fashion Week. Planning is key to making the most out of the experience. This seems a good time to highlight what I learnt in my 15 years at showing at both national and international […]
Selling on an online marketplace can play a vital part of an overall sales strategy, and can help a brand generate sales whilst they are building traffic to their own website. As Vogue Business recently put it “From Net-a-Porter to Saks, the marketplace model is taking over fashion “ Below are some useful tips from […]
Great images can get you noticed and gives you an edge over your competition! In order to get the images you want though, it’s essential to write a clear brief for your fashion photoshoot. Why do you need a brief? Help you (or whoever is managing the shoot) keep ideas in one place and use […]
As a new fashion brand, finding the right clothing manufacturer that’s suitable for your products, is a major factor in the future success of your business. You should think of them as a partner that you can build a relationship with, and not just a service provider. The decisions they make and how they operate […]
A challenge for designers and anyone starting a small fashion business, is finding a good, reliable manufacturer that can offer you the skills and support to help scale up their business. Finding these factories can be difficult, particularly if for ethical or practical reasons you only want to produce in the UK. Make sure that […]
As a follow up to our last post , we now have six more effective SEO Tips For Your Fashion Brand. Hopefully you have started to implement some of the suggestions in part one of this post. Below as some further tips and areas to think about to improve your SEO and SERP (Search Engine Results) […]
Every fashion brand needs a clear business strategy behind it if they want to succeed. A business plan allows an entrepreneur to think through all aspects of their fashion business and helps them understand how to deal with any potential obstacles, and ensure it has the potential to be a viable business. The business plan is […]
Our How to Create a Fashion Brand Your Customer Loves networking talk, at Work.Life in Camden was a great success. As ever we had a full house and it was fantastic to see so many Business Club members and Start Up Loan recipients there. Our guest speaker was marketer and serial entrepreneur Christina Richardson, founder of The Nurture […]
Starting a fashion business can be very rewarding, but also demanding, as you’ll need to juggle lots of balls in the air, to get the business launched and trading successfully. Research and planning is key – with the large amount of competition out there, it’s essential to have a business strategy in place, and clear […]
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