Routes to Market

Explore and identify the right sales channels for your brand

BOOK NOW

DATE
Wednesday 22nd March 2017

TIME
2PM – 5PM

VENUE
British Library,
96 Euston Road,
London NW1 2AR

COST
£48 Business Club Members
£60 Non-members

• All booking is online on a first come first serve basis – book early to avoid disappointment
• Tickets must be booked in advance or you will be refused entry
• Business Club members receive a 20% discount but must reserve their place through the Eventbrite system using the promo code provided
• Booking is made via the Eventbrite online bookings system. Once you have confirmed your order, you will be directed to a secure Paypal website to pay.
• You don’t require a Paypal account to pay (you can use a credit or debit card), but if you do have a Paypal account, this can be used.
• Please print out your ticket and bring with you to the event.
• Participants are advised to arrive promptly otherwise the organisers may not allow them to join the session late as is disruptive to other delegates.
• Fashion Angel reserves the right to change the event advertised whether through the website www.http://fashion-angel.co.uk/ or any other promotional material
• Bookings are non-refundable unless the event is cancelled by the organiser
We will never share, sell, or rent individual personal information with anyone for their promotional use without advance permission or unless ordered by a court of law. Information submitted to us is only available to employees managing this information for purposes of contacting you or sending you emails based on your request for information.

The diversity of products and customers in the fashion and accessory industry means it is essential to have a sales strategy in place so you know which  routes to market to focus your resources on to maximize sales. 

Back by popular demand this workshop is suitable for clothing, accessory, jewellery brands and designer-makers that want to understand where they should be pitching their product.
It will give you an overview of the different routes to market, which are appropriate for your collections and how to reach your target customers.

Delivered by fashion industry expert Alison Lewy, it will cover the following:

• Conducting research to know your customer

• Wholesale vs retail

• The wholesale buying process and cycles

• Trade show overview

• Preparation for Trade/Retail Fairs

• Retail sales channels

• Selling via online 3rd party platforms vs own website

• Considerations if setting up your own e-commerce website

By the end of the session you will have a better of understanding of which channels are relevant for your products and be able to start developing your own sales strategy to enable you to build you business and increase your sales.

BOOK NOW as places are limited – a maximum of 12 people is allowed to ensure you get the most benefit from this interactive workshop

The session was fantastic – I got so much out of it and feel a lot more certain about the route I need to take in getting my product manufactured. Thank you so much.
Lissa, Perkies Bras
Thank you so much. I really enjoyed the workshop and I’m now using the information you’ve provided to push me in the right direction to get the ball rolling.
Tenneka Richards
Very useful workshop, engaging presenter and great workshop. I feel more confident to approach buyers now. Thank you!
Alyse Webster
There is literally nothing that could have been improved upon.
Roshni Mahtani, Alighieri Jewellery